Commercial Marketing Manager

Our client a fast-growing suburban Chicago area manufacturer of Medical Equipment & Disposables seek a Commercial Marketing Manager to do downstream marketing and sales support.


  • Initiative: Ability to act first or on your own without prompting by others; ability to introduce something new, e.g. product, services or process, future-focused.
  • Teamwork: Ability to work effectively and collaboratively as part of a group of people that is responsible for a shared outcome.
  • Accountability: Ability to take ownership of work and deliver on expected outcomes, e.g. timeliness, quality, quantity, etc.
  • Humility: Ability to act with courtesy, work with confidence, and not demonstrate arrogance; ability to be open-minded and ready to learn from others.
  • Emotional Awareness: Ability to identify and harness the emotions of others and yourself to achieve positive outcomes.


  • Customer Focused: Ability to align work, objectives, etc. with the needs of customers.
  • Company Products and Services: Demonstrating understanding of the Company’s product and services.
  • Commercial Awareness: Understanding how the business makes money.
  • Persuasion: Ability to affect someone else’s beliefs or alter their course of action by communicating in a very effective way.
  • Results Driven: Ability to generate and apply unique business insights and opportunities that create competitive advantage.


Downstream Marketing

  • Establish clinical, operational and financial value propositions.
  • Develop product launch plans and lead product launch efforts.
  • Forecast customer acceptance and use.
  • Develop and implement tactical plans for awareness and lead generation.
  • Design and implement effective selling tools.
  • Manage online brand and product campaigns to meet strategic objectives.
  • Enhance usability, design, content and conversion of the company website.

 Understanding the Customer and Market

  • Understand the market opportunity and competitor landscape.
  • Develop product positioning relative to competitive products.
  • Provide customer and sales force feedback for product improvement opportunities.

Developing and Maintaining the Business

  • Support product use education of customers by developing and implementing training materials and in-servicing programs.
  • Develop training tools and support the training of sales representatives.
  • Act as the in-house customer advocate related to information about complaints and broad communication with customers.


Education and Experience

  • Bachelor’s Degree required; MBA preferred.
  • 3+ Years of experience in medical product industry.
  • Previous experience with distributors and direct sales representatives.
  • Previous product launch experience, preferably with medical devices.
  • Sales experience medical device industry preferred.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Previous CRM system experience preferred.